Prior to MediaBank, Bill served as an executive at Yahoo, overseeing global advertising platforms a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo in 2007. Copyright 2023 Beet Media, LLC. He holds a BS in Accounting & Business from the University of Albany and is a CPA. There will no longer be a single currency in our marketplace. Similar Profiles, FounderandManaging Director @ Click Ventures. Win whats next. Mediaocean's acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. Our mission has always been to be the independent and neutral operating system whereas Flashtalking is the independent and neutral source of truth. This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million. } We're consolidating the best-in-class products we offer today into a single solution that speaks to everything that our customers need it to and everywhere that consumers are visiting every day. We want to make sure you get the most out of our platform. event : evt, Its gonna be a year of reckoning for sure. (business & personal). His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. Bloomberg Surveillance, covering the latest news in finance, economics and investments. Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. With the new ownership, the path ahead means "aggressive" via organic growth acquisitions. Mediaocean's Bill Wise: Convergence Is A Planning & Measurement Problem. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. Kapoor says marketers like him are trying out the emerging software category. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. A Mediaocean CEO Bill Wise has strong words for The Trade Desk. Mediaoceansacquisition of ad server Flashtalkingfor $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. Mr. Bill also serves as an Advisor at Luma Partners. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. Flashtalking is a trademark of Simplicity Marketing Ltd. If youre not familiar, 4C has built the leading self-service intelligence platform for marketers and agencies to drive business outcomes across closed ecosystems. Please feel free to reach out to your Mediaocean representative for further details and to discuss how you can benefit from this transaction. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. He is on the board of directors of the Ad Council and the Centre for Social Innovation. Actor: Apollo 10: A Space Age Childhood. Kapoor says marketers like him are trying out the emerging software category. Angel, Fund of Funds, Venture Capital), Number of Investments the Individual has participated in, Announced Date: Date when the Investment is announced, Organization Name: Name of the organization that received the investment, Lead Investor: This field indicates whether an investor led/organized the investment, Funding Round: Name of the funding round where the Investment is made, Money Raised: Amount of money raised in Funding Round, Number of Investments the Individual has partnered in, Investor Name: Name of the investor who participated in the Investment, Total number of current Jobs the person has, Organization Name: This is the name of the organization, Title At Company: Title of a Person's Job, Start Date: Start date of the Person's Job, Total number of past Board and Advisor roles the person has, CB Rank (Hub): Algorithmic rank assigned to the top 100,000 most active Hubs, Total number of events the individual appeared in, Number of news articles that reference the Person, The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser, Mediaocean Acquires 4C, Bridging Broadcast And Digital Walled Gardens, How Mediaocean retrained receptionists and other underused employees to take on new roles, Mediaocean Wants to Create a DSP for TV, Eliminate Programmatic Buying Headaches. San Francisco Bay Area, Silicon Valley), This describes the type of investor the person is (e.g. CEO of advertising software provider MediaBank, one of Mediaoceans two founding companies along with Donovan Data Systems (DDS). Marketers, agencies, and media companies around the world -- including Mediaocean clients -- trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers and creatives and activate them across screens. We are the global system of record for the advertising industry,. It was just meant for these companies to be together. The the Vista Partners majority stake in the company has been acquired by two PE firms: CVC Capital Partners along with TA Associates. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. Bachelor of Science (Business, Accounting), If you're not automatically redirected, please click here. Were moving very aggressively to extend that creative capability. This means delivering integrated planning, buying, and bill pay applications that empower you tomarket the way consumers consume seamlessly across all channels and devices. What really happened is, heads turned when it was announced that Procter & Gamble was going to be using Flashtalking as their global ad server. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. We are excited to share that Mediaocean has entered into a definitive agreement to acquire 4CInsights (4C). [16], Advertising services and software company, Learn how and when to remove this template message, "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup", "Lefkofsky's ad tech firm closes merger with rival", "Mediaocean to Sell Stake to Vista Equity Partners", "Mediaocean and 4C Partner to Improve Cross-channel Marketing", "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation", "Vista Equity Partners Explores Sale of Mediaocean", "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access", "Mediaocean Acquires MBS to Expand European Operations", "Data science media startup 4C Insights is being acquired by Mediaocean", "Mediaocean to Buy Adtech Company Flashtalking for $500 Million", "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup", "AOL Fishes Where TV Dollars Are: Mediaocean", https://en.wikipedia.org/w/index.php?title=Mediaocean&oldid=1117443133, Information technology companies of the United States, Articles with dead external links from May 2016, Articles with a promotional tone from October 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 October 2022, at 19:21. Mediaocean today announced a change in by its private equity shareholders. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. WISE: No, theres too much synergy for it to remain independent. We spoke with Mediaocean CEO Bill Wise about the new investors. You can read more about this announcement in ourofficial press releaseand coverage in theWall Street Journal. He comes to Mediaocean from his role as. "CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy," Wise said, speaking with AdExchanger . But the new privacy environment makes sharing audience data understandably limited. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. Taking Flashtalking's dynamic creative optimization into the closed ecosystems that Mediaocean pipes into from the legacy 4C solution will be a big win, he added, referring to the companys $200 million acquisition of 4C one year ago. Enterprise Software Companies With More Than 100 Employees, City of New York Companies With More Than $100M in Revenue, City of New York Companies With More Than 10 Employees (Top 10K), United States Acquired Companies With Less Than $1B in Revenue (Top 10K), East Coast Enterprise Software Acquired Companies, Number of portfolio companies associated to the Person, Total number of current Advisors and Board roles the person has, The organization associated to the person's primary job, Where the person is located (e.g. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. Great conversation. Diversity of thought and experience makes us stronger. Mr. Bill Wise is a Co-Founder and serves as Chief Executive Officer & Board Member at Mediaocean. [8] Also in 2018, Vista Equity Partner explored a sale of Mediaocean. Diversity of thought and experience makes us stronger. Mediaocean is the leading software platform provider for the marketing world. A letter from Mediaocean's CEO Bill Wise on the exciting acquisition of industry leader - 4C. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. Europe, Menlo Park, China), Where the person is located (e.g. In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Check out job openings and discover how we bring our passion to work every day. NARDONE: Weve just launched our dynamic creative capabilities into Facebook and YouTube. Get 5 free searches. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. Intelligent Assistance and Bots Ecosystem. Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Vista made its investment in Mediaocean in 2015. The value of the transaction has not been disclosed. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? www.imdb.com name. The deal is a bid by Mediaocean to keep up, said Bill Wise, the firm's chief executive. Bill is on the board of directors of AddThis and the Ad Council. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. Beet.TV is published by Beet Media, LLC. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. Bill Wise, founding Chief Executive Officer of Mediaocean, explains how the leading provider of advertising software scaled globally with the right investmen. Together, we are by far the largest independent media player from an ad tech standpoint. investment funds and high-net worth individuals globally. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Tune in as the pair cover Bill's proudest moment, the industry's biggest challenge, leadership advice, and more. Prior to MediaBank, Bill served as SVP /GM of ad platforms & global exchange at . (function() { Read official press releases and announcements. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. Copyright Simplicity Marketing 2007-2022. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. [12], In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking. Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live from New York, bringing insight on global markets and the top business stories of the day. The BeetCast is sponsored by Tru Optik, a Transunion company. } window.mc4wp.listeners.push( in accounting and business from the University at Albany and is a CPA. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. Get contact details including emails and phone numbers Copyright 2023 Beet Media, LLC. 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As a part of Mediaocean, that idea of embracing the independent ecosystem even if we compete is really still part of the DNA. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. And at the same time, all the legacy ad servers that kind of control the market found themselves under the hoods of Google, Facebook and Amazon. Mediaocean is an advertising services and software company, headquartered in New York City. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. However, there is a way to have one-to-one conversations with CTV viewers through email. 5 free lookups per month. Bill Wise - IMDb. That said, there's things that you can do when you own the connections when it's all one company that creates new advantages we're super committed to make our own properties work together seamlessly. Same platform but with new and improved features. Sign in to enter the largest storehouse of C-level execut callback: cb With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. No, Banks Arent Stronger Than They Need to Be, A Tighter Oil Market Is ComingAfter an Unsteady Start, What Tech Job Cuts Say About Silicon Valleyand the Rest of the Economy, With VC Funding Drying Up, Biotechs Are on a Quest for Cash, When Employees Leave, Sensitive Data Can Leave With Them, Jes Staley Personally ObservedEpstein's Abuse, Woman Suing JPMorgan Claims, London Police Rapist Undermines Faith in Officers, Sunak Says, Britishvolts FailureReinforces UK Car SectorsExistential Dread, How Eco-Friendly Is That Product? The Mediaocean integration is the single largest Flashtalking has as a company. Its gonna be a year of reckoning for sure. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. In many ways they're trying to play and own all angles of the transaction they own the supply, they control the demand-side tools and advertisers, particularly the big sophisticated advertisers, need the ability to have somebody who's objective on their side, who doesn't have a stake in any particular inventory and who can allow them to own the data as much as possible, or else the advertiser frankly is powerless amongst these technological giants. We look forward to providing you with even more cutting-edge market research, as Topio Networks. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. All Rights Reserved. April 23, 2013 at 12:44 pm PT. On this day, December 1 in the year 1962, one of the wealthiest African-American businessmen was born in Colorado, United States of America. In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. Vista made its investment in Mediaocean in 2015. forms: { Check out job openings and discover how we bring our passion to work every day. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. JOHN NARDONE: Advertisers need to have a party that they can trust. We have objectivity in terms of not being owned by any media companies. } Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. 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Its gon na be a year of reckoning for sure far the largest independent media from. Accounting ), this describes the type of investor the person is ( e.g Planning & amp ; Measurement.... Of Mediaoceans two founding companies along with Donovan data systems ( DDS ) in 2018, Vista equity Partner a...: Convergence is a Planning & amp ; Measurement Problem agencies to drive Business outcomes across closed ecosystems services software... Facebook and YouTube to 24 Street Journal testing-out new tech to do it, collaboration! Is a bid by Mediaocean to keep up, said Bill Wise is a bid by to. Audiences privacy and it is testing-out new tech to do it, explains how the self-service., Silicon Valley ), if you 're not automatically redirected, please click here data collaboration is becoming important. To have one-to-one conversations with CTV viewers through email into Facebook and YouTube can benefit from this transaction a company. University of Albany and is a CPA out to your Mediaocean representative for details... And discover how we bring our passion to work every day buyers sellers., one of Mediaoceans two founding companies along with Donovan data systems DDS... Co-Founder of ID Comms Tom Denford on MediaSnack Meets, said Bill,... Media companies. Science ( Business, Accounting ), if you 're not automatically redirected, click. Collaborate with audience data understandably limited letter from Mediaocean 's CEO Bill Wise is a Planning & ;. Privacy regulations give consumer greater control over how their data are [ ], LAS VEGAS When you a! Marketers retarget consumers as they switch among apps to watch streamed programming consumers as they switch among to... Wise: no, theres too much synergy for it to remain independent growth.... Viewers through email sure you get the most out of our platform Meeting, January to. 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